Critical Introduction


"The Orange Tang" is written by four English 1101 students at McDaniel College who have prior knowledge of the brand Tang. We chose this topic because we were fascinated that the brand Tang dated back to the 1960's. With that being said we wonder if the people in the 1960's shared the same thoughts about Tang like it appeals to us?Not only that but one of our group members in particular grew up as a child drinking Tang. To show the comparison of the brand Tang from the 1960's -2009 we used commercials from you-tube. Our 1960's commercial involves the space race which appealed to many people especially kids. In this video it says how the astronauts drink Tang to become stronger. In the 2009 commercial the audience is still focus on kids but there is a different value. If you drink Tang you can be smarter, a ladies man, or be capable to anything that you put your mind to. We chose commercials rather then pictures or lyrics because you can actually see and hear the actions that were being done in each video. Do we have the same values towards Tang like the people from the 60's? We would say that's still up for argument, because if not why do we still drink Tang?

Add Tang to your beverage

Add Tang to your beverage

Tuesday, March 4, 2014

Ethos for 2009 Commercial


Unlike the 1960's Tang Commercial that uses ethos to increase it reputation of the product the 2009 Tang commercial uses "stacking the deck". Throughout the whole video you see the young scholar going to the library, coming up with ways to make Tang come out of pipes of our house, and all around being happy because they drank Tang. In class we learned that Stacking the deck shows only one side in their favor. With that being said the video only shows children that if you drink Tang you will be happy, you will have a great imagination, and you will be able to create wonderful things. Although, the 2009 commercial does not inform children that drinking a lot of Tang can make you have belly ache(s) or can cause unhealthy habits. But in reality you can not make Tang replace water in car washes, your house pipes, swimming pools, and even the water in your fish bowl. This is why stacking the deck best fitted ethos because this commercial favors the positive outcome a child would want to hear rather than reality.(Angelina)


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1 comment:

  1. AnonymousMarch 5, 2014 at 7:31 PM

    I agree with the fact that the 2009 commercial only shows the viewers one side which is when you're happy drinking Tang. The commercial doesn't show any bad effects of drinking tang or any bad ingredients that are in the drink. For example, when you mentioned belly aches. This commercial really tries to appeal to younger kids who drink their product because in the commercial tang is everywhere in the house pipes, swimming pool, etc.

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