Logos for 2009 Commercial

As mentioned in the 1960's Tang commercial logos is logic, facts, ideas, and reasoning. In the 2009 Tang Commercial the logos that appeals to the audience is "non-Sequential" and "kids-win". Non- Sequential is a form of logos and it states claims and reasoning. Although the children were amazed that Tang could come out of water fountains and they could brush their teeth with it; its impossible. Additionally, this is not real this is logic and common sense to us that this would not happen. At the end of the 2009 Tang commercial "Kids-Win" comes across the screen. When the audience (children) see this they believe that Tang really is an amazing thing because "kids win" through their imagination. Children believe this because they have trust in their peers and they share the same values and morals. (Angelina)

Ethos for 2009 Commercial

Unlike the 1960's Tang Commercial that uses ethos to increase it reputation of the product the 2009 Tang commercial uses "stacking the deck". Throughout the whole video you see the young scholar going to the library, coming up with ways to make Tang come out of pipes of our house, and all around being happy because they drank Tang. In class we learned that Stacking the deck shows only one side in their favor. With that being said the video only shows children that if you drink Tang you will be happy, you will have a great imagination, and you will be able to create wonderful things. Although, the 2009 commercial does not inform children that drinking a lot of Tang can make you have belly ache(s) or can cause unhealthy habits. But in reality you can not make Tang replace water in car washes, your house pipes, swimming pools, and even the water in your fish bowl. This is why stacking the deck best fitted ethos because this commercial favors the positive outcome a child would want to hear rather than reality.(Angelina)

Rhetorical Analysis: Pathos

The 1960's commercial has an appeal to pathos but using happy emotions. The space explorations shown in the commercial were successful travels. These commercials brought a positive step into the future of space exploration. The commercial was saying by drinking Tang helped make the space explorations so successful. Also by drinking Tang, you are stepping into a healthier lifestyle.

Logos in the 1960's Commercial

The commercial starts with an appeal to logos through naming off NASA's successful launches from the 1960's. This builds credibility and automatically attracts the interest of the viewer because of the interest in the space race. Again at the end of the commercial they state how nutritious Tang is for you and that it has a full days worth of vitamin C, which is a stat about the drink they give you to help convince that its also good for you and your children. All of this helps ensure logic and credibility within the audience/viewers of this commercial.  On another note tho, when they mention that on-board every space flight was Tang instant breakfast drink, this a logical fallacy, in that most likely the astronauts did not take tang into space with them, because specially treated food and drinks is what they sent up with them.  (Alan)

Ethos in the 1960’s Tang Commercial

The 1960’s Tang commercial uses ethos to increase its reputation of the product. The first half of the advertisement emphasizes the fact that famous American astronauts used this beverage in space. Relating the product to NASA’s astronauts was a great way to enhance Tang’s desirability. What child does not aspire to be as strong or adventurous as an astronaut, if all it took was to drink Tang? Especially in the 1960’s, when the commercial aired, space exploration was exceedingly popular. Writers of this advertisement intentionally used narration to improve the product’s character as well. The commercial informs views about Tang’s nutritious, natural orange flavor. The statement, “A full day’s supply of vitamin C in every glass,” helps to build a positive, healthier image for the product. The use of ethos in this commercial helps to build Tang’s persona and appeal. (Rachel)

Pathos in the 1960’s Tang Commercial

Pathos is very prevalent in the 1960’s Tang Commercial. It is important to note that in the 1960’s, space exploration was extremely fascinating and inspiring to most Americans, especially children. Through visual images and narration, this Tang commercial was able to connect great American astronauts to the orange Tang juice. This was achieved by the use of a very interesting marketing technique. For more than half of the commercial, the narrator reviews NASA’s history of space exploration. Then, “Tang” appears in large letter with the narrator claiming that Tang juice was aboard every flight. This was done strategically to establish that the average American can be just like the great American astronauts who drank Tang.  The end of the commercial really ties this idea together by saying, “For space men and earth families.” (Rachel)

Intended Audience for the 2009 Tang Commercial

The target audience of the 2009 Tang commercial are children ranging in age from elementary to middle school.  The light, up beat music and quickly changing camera shots helps give the commercial more of a child like feel. The producers of this commercial really tried to play off of the idea that children have large imaginations. In this advertisement, a young boy invasions switching out the water supply with Tang juice. His vision comes to life, as viewers watch people drinking Tang out of a water fountain, swimming in a pool of Tang and playing in a Tang sprinkler. It makes life seem a lot more fun and exciting if Tang was to be used everywhere. At the end, the boy’s classmates applaud him for his great achievement. It is highly likely that the children watching this commercial will remember the orange Tang and the fact that, “Kids win!” (Rachel)