Critical Introduction


"The Orange Tang" is written by four English 1101 students at McDaniel College who have prior knowledge of the brand Tang. We chose this topic because we were fascinated that the brand Tang dated back to the 1960's. With that being said we wonder if the people in the 1960's shared the same thoughts about Tang like it appeals to us?Not only that but one of our group members in particular grew up as a child drinking Tang. To show the comparison of the brand Tang from the 1960's -2009 we used commercials from you-tube. Our 1960's commercial involves the space race which appealed to many people especially kids. In this video it says how the astronauts drink Tang to become stronger. In the 2009 commercial the audience is still focus on kids but there is a different value. If you drink Tang you can be smarter, a ladies man, or be capable to anything that you put your mind to. We chose commercials rather then pictures or lyrics because you can actually see and hear the actions that were being done in each video. Do we have the same values towards Tang like the people from the 60's? We would say that's still up for argument, because if not why do we still drink Tang?

Add Tang to your beverage

Add Tang to your beverage

Friday, February 28, 2014

Ethos in the 1960’s Tang Commercial


The 1960’s Tang commercial uses ethos to increase its reputation of the product. The first half of the advertisement emphasizes the fact that famous American astronauts used this beverage in space. Relating the product to NASA’s astronauts was a great way to enhance Tang’s desirability. What child does not aspire to be as strong or adventurous as an astronaut, if all it took was to drink Tang? Especially in the 1960’s, when the commercial aired, space exploration was exceedingly popular. Writers of this advertisement intentionally used narration to improve the product’s character as well. The commercial informs views about Tang’s nutritious, natural orange flavor. The statement, “A full day’s supply of vitamin C in every glass,” helps to build a positive, healthier image for the product. The use of ethos in this commercial helps to build Tang’s persona and appeal. (Rachel)
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