Critical Introduction
"The Orange Tang" is written by four English 1101 students at McDaniel College who have prior knowledge of the brand Tang. We chose this topic because we were fascinated that the brand Tang dated back to the 1960's. With that being said we wonder if the people in the 1960's shared the same thoughts about Tang like it appeals to us?Not only that but one of our group members in particular grew up as a child drinking Tang. To show the comparison of the brand Tang from the 1960's -2009 we used commercials from you-tube. Our 1960's commercial involves the space race which appealed to many people especially kids. In this video it says how the astronauts drink Tang to become stronger. In the 2009 commercial the audience is still focus on kids but there is a different value. If you drink Tang you can be smarter, a ladies man, or be capable to anything that you put your mind to. We chose commercials rather then pictures or lyrics because you can actually see and hear the actions that were being done in each video. Do we have the same values towards Tang like the people from the 60's? We would say that's still up for argument, because if not why do we still drink Tang?
Rhetorical Analysis of the 1960's Tang Commercial
In the 1960's commercial of the drink Tang, they use Americas pride in the space race, and they appeal to kids that want to travel to space themselves, to sell their product. The marketing team starts off with naming each achievement Nasa had made each step of the way with their travel into space. They then follow up with mentioning how Tang was with the astronauts on each of there trips. Showing how Tang is American and supports nationalism. By mentioning that astronauts use Tang on there space trips they appeal to kids who most likely looked up to back during the space race. The commercial concludes with saying how Tang is a good orange flavor and a nutritious drink for the family, which is an appeal to the parents, letting them know its good for there kids. (Alan)
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