Critical Introduction


"The Orange Tang" is written by four English 1101 students at McDaniel College who have prior knowledge of the brand Tang. We chose this topic because we were fascinated that the brand Tang dated back to the 1960's. With that being said we wonder if the people in the 1960's shared the same thoughts about Tang like it appeals to us?Not only that but one of our group members in particular grew up as a child drinking Tang. To show the comparison of the brand Tang from the 1960's -2009 we used commercials from you-tube. Our 1960's commercial involves the space race which appealed to many people especially kids. In this video it says how the astronauts drink Tang to become stronger. In the 2009 commercial the audience is still focus on kids but there is a different value. If you drink Tang you can be smarter, a ladies man, or be capable to anything that you put your mind to. We chose commercials rather then pictures or lyrics because you can actually see and hear the actions that were being done in each video. Do we have the same values towards Tang like the people from the 60's? We would say that's still up for argument, because if not why do we still drink Tang?

Add Tang to your beverage

Add Tang to your beverage

Thursday, February 27, 2014

Intended Audience for the 2009 Tang Commercial


The target audience of the 2009 Tang commercial are children ranging in age from elementary to middle school.  The light, up beat music and quickly changing camera shots helps give the commercial more of a child like feel. The producers of this commercial really tried to play off of the idea that children have large imaginations. In this advertisement, a young boy invasions switching out the water supply with Tang juice. His vision comes to life, as viewers watch people drinking Tang out of a water fountain, swimming in a pool of Tang and playing in a Tang sprinkler. It makes life seem a lot more fun and exciting if Tang was to be used everywhere. At the end, the boy’s classmates applaud him for his great achievement. It is highly likely that the children watching this commercial will remember the orange Tang and the fact that, “Kids win!” (Rachel)  
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2 comments:

  1. UnknownFebruary 28, 2014 at 8:23 AM

    I think its very interesting how the 2009 commercial is much more imaginative and views kids as individuals with creativity where as the 60's commercial is much more family based. To me it shows how kids no longer have the "seen and not heard" stigma placed on them that was popular in the 60's.

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  2. AnonymousMarch 4, 2014 at 4:33 PM

    In the commercial I agree the audience is for kids. In the commercial it shows that kids can accomplish great things with the drinking their product of tang. In a sense the audience of the product is to anyway who wants accomplish great things can by the consuming of their product.

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