Pathos is very prevalent in the 1960’s Tang Commercial. It is important to note that in the 1960’s,
space exploration was extremely fascinating and inspiring to most Americans,
especially children. Through visual images and narration, this Tang commercial
was able to connect great American astronauts to the orange Tang juice. This
was achieved by the use of a very interesting marketing technique. For more
than half of the commercial, the narrator reviews NASA’s history of space
exploration. Then, “Tang” appears in large letter with the narrator claiming
that Tang juice was aboard every flight. This was done strategically to
establish that the average American can be just like the great American
astronauts who drank Tang. The end of
the commercial really ties this idea together by saying, “For space men and
earth families.” (Rachel)
Although I highly doubt that the astronauts brought a bunch of tang on board their flight, it was a clever advertising scheme to get children to want their parents to buy them tang. But who knows, maybe the astronauts loved tang and insisted they bring some with them.
ReplyDeleteIt was a great idea to advertise their product using space exploration. Interestingly enough, astronauts did take Tang into space. (Rachel) http://education.ssc.nasa.gov/fft_halloffame.asp
DeleteThis advertising also centered towards the drink itself, because Tang went into space, Tang was on all the space rides, and Tang becomes all most like a celebrities drink. Even to those who didn't want to be astronauts, the appeal that these me(at the time just men) were risking their lives like soldier makes children want to taste it, and even some older generations curious. The pathos is in a way centered towards the idea of the drink being more than what it is.
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