Critical Introduction


"The Orange Tang" is written by four English 1101 students at McDaniel College who have prior knowledge of the brand Tang. We chose this topic because we were fascinated that the brand Tang dated back to the 1960's. With that being said we wonder if the people in the 1960's shared the same thoughts about Tang like it appeals to us?Not only that but one of our group members in particular grew up as a child drinking Tang. To show the comparison of the brand Tang from the 1960's -2009 we used commercials from you-tube. Our 1960's commercial involves the space race which appealed to many people especially kids. In this video it says how the astronauts drink Tang to become stronger. In the 2009 commercial the audience is still focus on kids but there is a different value. If you drink Tang you can be smarter, a ladies man, or be capable to anything that you put your mind to. We chose commercials rather then pictures or lyrics because you can actually see and hear the actions that were being done in each video. Do we have the same values towards Tang like the people from the 60's? We would say that's still up for argument, because if not why do we still drink Tang?

Add Tang to your beverage

Add Tang to your beverage

Thursday, February 27, 2014

Rhetorical Analysis 2009 Tang Commercial

  Referring back to the 1960's commercial of the drink Tang- the 2009 Tang commercial uses invention, knowledge, happiness, and being a ladies man to appeal kids to sell their product. You see the young school boy pressing the water fountain button and he is upset because actual water comes out. Then you see him go to the library which represents that kids are more educated and are interested in knowledge. The young scholar then ends back in the classroom where he draws out multiple ways to invent Tang to come out of sinks, sprinklers, water fountains, car washes, showers, and washer machines. This is appealing to kids because what kid would not want to shower in Tang, run through a sprinkler of Tang, drink Tang out of water fountains, jump in a pool of Tang, go through a car wash and not be scared because Tang is cool, be awesome because your clothes wash in Tang,  and know that your animals are happy and healthy because your dog bathes in it; your fish lives in Tang. The commercial concludes with the young boy pressing the water fountain button for a young girl and Tang comes out. In the background you see kids happy and clapping their hands. Ultimately, this is saying if you drink Tang you can invent great things and be a ladies man. (Angelina)
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3 comments:

  1. AnonymousFebruary 27, 2014 at 3:36 PM

    One of the things that I found was interesting about the modern commercial is that there is no auditory sound. None of the actors speak nor is there a narrator promoting Tang. This says two possible things to me. First is that Tang speaks for itself meaning its so good that it doesn't need to be promoted. The second is that the product doesn't need an announcer to introduce Tang, because it's been around for so long that people will already recognize it.

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  2. CAGBFebruary 27, 2014 at 4:56 PM

    Great points "Andy, Tyler, Andy, and Lee's Blog." And well written, Angelina. I also think it's interesting to think about the way that invoking science makes the claim that Tang is healthy. Of course, there is some fallacious business here; like, if you bathed in Tang, you would be sticky and smelly, not clean. So how does this matter? Maybe, because the claims for Tang are made by invoking science (ethos) not logic (logos).

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  3. UnknownMarch 4, 2014 at 1:30 PM

    Going along with the promotion of healthy aspect of the drink, even though it promotes that the drink is healthy, they don't mention the actual ingredients and other non healthy nutritional facts. For example, I'm sure there is a super high amount of sugar within each serving, plus i doubt its made from real oranges.

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