Critical Introduction


"The Orange Tang" is written by four English 1101 students at McDaniel College who have prior knowledge of the brand Tang. We chose this topic because we were fascinated that the brand Tang dated back to the 1960's. With that being said we wonder if the people in the 1960's shared the same thoughts about Tang like it appeals to us?Not only that but one of our group members in particular grew up as a child drinking Tang. To show the comparison of the brand Tang from the 1960's -2009 we used commercials from you-tube. Our 1960's commercial involves the space race which appealed to many people especially kids. In this video it says how the astronauts drink Tang to become stronger. In the 2009 commercial the audience is still focus on kids but there is a different value. If you drink Tang you can be smarter, a ladies man, or be capable to anything that you put your mind to. We chose commercials rather then pictures or lyrics because you can actually see and hear the actions that were being done in each video. Do we have the same values towards Tang like the people from the 60's? We would say that's still up for argument, because if not why do we still drink Tang?

Add Tang to your beverage

Add Tang to your beverage

Tuesday, February 25, 2014

Audience Analysis

The audience of this, 1960's Tang commercial, is mainly children from the ages of six to thirteen, but can be an appeal for all ages. Children may have an interest in space. Because space astronauts have Tang for breakfast, so should you. Tang is an orange flavor, so the commercial is also appealing to those who love the taste of orange. Plus whoever is trying to have more Vitamin C in their diet, they should try Tang. The commercial is also appealing to present a fast easy breakfast if you are in a rush in the morning. (Sarah)
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3 comments:

  1. UnknownFebruary 27, 2014 at 11:04 AM

    Its extremely interesting how these two commercials for the same product have changed so dramatically. Like you said, the producers of the commercials really focus on getting the attention of a kid so he begs his mom to buy it. And after watching the commercials i could definitely see kids from each era wanting to drink some tang. Plus they even throw in the fact of how good it is for you.

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  2. Tang CommercialsFebruary 28, 2014 at 4:56 PM

    i accidentally deleted this comment sorry.
    Andy, Tyler, Andy, and Lee's BlogFebruary 27, 2014 at 3:42 PM
    I think that this commercial really trying to appeal to childrens' sense of imagination. The commercial is saying, hey astronauts drink this so you should drink it too and during the 60s this was a huge deal. I also agree with the comment by Bryan, Dylan, Sean English above which they state that the commercial intentionally throws in that Tang has a full days worth of Vitamin C

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  3. UnknownMarch 4, 2014 at 10:59 AM

    It is interesting to see how influential the space race actually was in the 1960s. So much so that it is being used in a commercial geared towards children. I also think it is interesting how they take something appealing for kids and add the fact about vitamin c to attract parents. (Allyson)

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